About Rinz International

Where food is synonymous with entertainment

Our restaurant brands are built on key customer insights. The Indian dining experience where food is synonymous with entertainment is our chief inspiration. The culinary and experiential diversity of these restaurant brands reflect the rich diversity of those who visit our restaurants.


Focus on enhancing our guest experience

At each of our restaurant brands, the experience differs. All the details are linked to the brand experience- the menu, ambience, team culture and even the marketing. We believe that focusing on enhancing our guest experience will help create brands that have the greatest impact on our customers.

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How it all began

Years ago, on the streets of Meerut, Chef Sanjeev Kapoor chanced upon a yellow chilli amidst a plethora of green and red chillies. As food connoisseurs are aware, Meerut is the melting pot of unique chaats. The special yellow chilli spice mix the chaatwalas use here adds that extra zing and brings together a confluence of flavours, aroma and colour. With one bite of the yellow chilli, an idea was born. His restaurant, The Yellow Chilli came into being!

The first Yellow Chilli was launched in 2001, and today there are around 80 (functional and upcoming included) outlets spread across India and abroad too.

The Yellow Chilli provides its guests a feel of travelling across India with all five senses and a plate. A beautiful extension is that, the menu undergoes a change every two months with exciting add-ons. Also, whichever region The Yellow Chilli makes its home, there is an adaption of the local cuisine by its menu.